About Keune

WE ARE KEUNE

We are The Netherlands'​ largest manufacturer of professional hair products. Founded in 1922 by Jan Keune, one of the progenitors of the modern perm treatment, the company has expanded into the multinational it is today. Keune's international headquarters, laboratories and factories are situated in Soest, where all products are devised, developed and produced before they are shipped off to more than 85 different countries.﻿

But no matter how much our company grows, we'll never forget our roots and our mission

our storyOur story begins in 1922, Amsterdam, where hair was curled using curling irons heated over gas burners. The couple Jan and Cornelia Keune decided to create a beautiful hair product for this. Jan Keune, a pharmacist and cosmetics manufacturer, started experimenting with formulas for permanent liquids. The result? A resounding success. The first Dutch perm conquered the world, and Keune Haircosmetics was born.
Later, during the era in which women liked to proudly present themselves to the world with voluminous hairstyles, Jan was determined to play a role in this. He introduced a cold permanent formula and a revolutionary hairspray. Yes, you heard it right - Jan Keune was a pioneer of these hairstyles! And as if that wasn't enough, he came up with a new aerosol spray can – just press and spray. He was a true visionary!
Our innovative spirit was continued by Jan's son, George Keune Senior. In 1951, George joined the company and wanted to make his own mark on the world of hairstyling. He introduced the well-known ‘Mousse’ and brought Keune Haircosmetics to 50 countries.
We are a family business that has been dedicated to creating scientifically based and exclusive hair products for 100 years and three generations. And we have no intention of taking our foot off the gas pedal. But at Keune, it's not just about creating beautiful products - it's about our story and our vision. Today, Keune Haircosmetics is led by Eelco Keune, Jan's grandson, who focuses on building a strong brand and creating a company culture centered around collaboration, sustainability, and showing character.
This is your chance to be part of a global family and business with a rich history, but an even richer future perspective. 
So what are you waiting for? Join the Keune family and be part of our story!

Royal keuneOur 100th anniversary in 2022 became extra special as His Majesty, King Willem-Alexander, granted Keune the right to use the Royal Predicate. 
The Predicate is reserved for companies who played an important role in their industry, are of national importance and exist for at least 100 years. It's the crowning glory to 100 years of Keune Haircosmetics. 

THe Keune Culture & Values The culture at Keune can best be described as welcoming, honest & transparent. We care about the mental and physical well-being of our employees and care for them as if they were family. After all, our employees are the heart of our organization. Therefore, At Keune we uphold three powerful core values that drive everything we do. These values are more than just words on a page; they are a way of life that we wholeheartedly embrace and embody every single day
 (1) We always act in the best interest of Keune 
 (2) We treat each other like family 
 (3) We show character 
These values empower us to be our best selves, to make a difference, and to create a workplace that we are proud to be a part of. 

Keune cares                                                         ﻿﻿Als een familiebedrijf zijn wij er sterk van overtuigd dat we moeten zorgen voor de planeet en de mensen die erop leven.  Niet alleen voor ons, maar vooral voor de toekomstige generatie. We werken elke dag hard om te zorgen voor positieve, blijvende veranderingen en een duurzame groei binnen ons bedrijf. We zijn er voor mensen. Voor de planeet. Voor de toekomstige generaties. Als onderdeel van ons verbetertraject hebben we ons allereerste Sustainability Newspaper opgesteld.
We hebben in 2021 onze strategie en ambities van Keune Cares geactualiseerd. Onze langetermijnvisie richt zich op het verbeteren van het welzijn van onze eigen mensen en de samenleving als geheel. We realiseren een duurzame productie en duurzame producten. We hebben drie strategische duurzame pijlers die wij het belangrijkst vinden en waarmee wij denken de grootste impact te kunnen maken.﻿﻿
LEES HIER ONS SUSTAINABILITY REPORT
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