Global Campaign Activation Manager

Do you thrive at turning product launches into immersive, socially resonant campaigns that captivate audiences worldwide? Keune is looking for a Global Campaign Activation Manager to bring global campaigns to life with social and cultural relevance.

MISSION

You’ll lead and execute the activation of Keune’s new product launches and commercial campaigns, ensuring every initiative is built social-first, culturally relevant and true to the Keune brand. From strategy and creative development to cross-functional execution, you’ll ensure campaigns resonate globally and locally.

YOU

• Develop campaign strategy, marketing materials and activation for the annual campaigns (NPD’s + commercial moments, across all categories: haircare, color, and styling).

• Develop the yearly gift with purchase offer and shape the marketing calendar (with the Senior Brand Manager).

• Mobilize internal teams: Product Development and Creative to develop campaigns; Social, Education, Digital, PR, and local markets to deliver a consistent central campaign theme across all assets.

• Monitor campaign performance, gather insights, and iterate for continuous improvement.

• Stay ahead of beauty, fashion, and social trends, translating insights into bold, engaging campaigns.

OUR OFFER

• Colleagues who treat each other like family

• A sustainability-conscious employer, B-Corp certified

• An inspiring work environment where creativity is at the center

• Travel allowance

• 27 vacation days per year (based on full-time employment)

• A solid pension plan

• Employee discount on the entire Keune collection - never a bad hair day!

• Attention to your mental well-being through unlimited access to OpenUp

• Participation in group classes at Personal Fitness Soest

KEUNE

We are a family-owned company with a long-term vision, where science is at the heart of everything we do. Our story began in 1922 in Amsterdam. Today, 103 years later, Keune is one of the fastest-growing brands in professional hair care products. From our headquarters in Soest, Keune products are developed, produced, and distributed worldwide to more than 90 countries. With a strong focus on sustainability and cruelty-free practices, we are B-Corp certified and continue to expand by opening a new location every year.

Under the leadership of Philip Berlijn, we are focused on building a strong brand, fostering collaboration, promoting sustainability, and showing character in everything we do.

Please note: We do not appreciate acquisition in response to this vacancy.